Deglise-Favre said the brand’s strategy of tailoring product ranges by region had “clearly paid off”, with direct-to-consumer sales rising 22 per cent on a currency-neutral basis.
For Adidas, this provides an important milestone for a successful rebuild of their running franchise,” he said.
Cochrane added that the marathon “will cement the sporting credibility of Adidas in an important and growing category”.
The London Marathon wins highlight the research and development work put in by Adidas over a number of years,” he said.
Ключевые утверждения в источнике B
Fast Company's trending stories delivered to you every day A history of broken records The Evo 3 was announced on April 23, just days before the London Marathon.
the collection has helped Adidas athletes break three world records and win over 30 key road races, including six World Marathon Majors wins, seven national records, five course records, and one Olympic…
Kenya’s Sabastian Sawe set a new world record of 1:59.30 (the first sub-two-hour marathon in an official race), followed by Ethiopia’s Yomif Kejelcha, who finished with a time of 1:59.41.
At just 97 grams, the Adidas Adizero Adios Pro Evo 3 is an ultralight ‘supershoe’ worn by Kenya’s Sabastian Sawe as he crossed the finish line.
Текстовые доказательства
Доказательства из источника A
ключевое утверждение
Deglise-Favre said the brand’s strategy of tailoring product ranges by region had “clearly paid off”, with direct-to-consumer sales rising 22 per cent on a currency-neutral basis.
Ключевое утверждение, на котором строится подача материала.
ключевое утверждение
For Adidas, this provides an important milestone for a successful rebuild of their running franchise,” he said.
Ключевое утверждение, на котором строится подача материала.
причинно-следственная связка
In 2019, Eliud Kipchoge became the first man to run a marathon in under two hours while wearing Nike trainers, although the achievement did not count as an official record because it took p…
Причинно-следственное утверждение, влияющее на объяснение событий.
выборочный акцент
Ethiopia’s Yomif Kejelcha finished just behind him in 1:59:41, while fellow Ethiopian Tigist Assefa set a women-only world record of 2:15:41.
Возможное выборочное акцентирование отдельных аспектов истории.
Доказательства из источника B
ключевое утверждение
Fast Company's trending stories delivered to you every day A history of broken records The Evo 3 was announced on April 23, just days before the London Marathon.
Ключевое утверждение, на котором строится подача материала.
ключевое утверждение
According to the company, the collection has helped Adidas athletes break three world records and win over 30 key road races, including six World Marathon Majors wins, seven national record…
Ключевое утверждение, на котором строится подача материала.
возможное упущение контекста
Deglise-Favre said the brand’s strategy of tailoring product ranges by region had “clearly paid off”, with direct-to-consumer sales rising 22 per cent on a currency-neutral basis.
Возможное упущение контекста: источник B уделяет меньше внимания вопросам территориального контроля, чем источник A.
Доказательства паттернов искажения
Источник A · Эффект фрейминга
Ethiopia’s Yomif Kejelcha finished just behind him in 1:59:41, while fellow Ethiopian Tigist Assefa set a women-only world record of 2:15:41.