Deglise-Favre said the brand’s strategy of tailoring product ranges by region had “clearly paid off”, with direct-to-consumer sales rising 22 per cent on a currency-neutral basis.
For Adidas, this provides an important milestone for a successful rebuild of their running franchise,” he said.
Cochrane added that the marathon “will cement the sporting credibility of Adidas in an important and growing category”.
The London Marathon wins highlight the research and development work put in by Adidas over a number of years,” he said.
Ключевые утверждения в источнике B
Patrick Nava, general manager at Adidas running, said: ‘The Adidas family is incredibly proud of Sabastian and Tigist’s historic achievements, marking the fastest times humans have ever run in a marathon.‘This is a test…
Also wearing the new super shoes were Ethiopia's Yomif Kejelcha, who finished second with another sub-two-hour time of 1:59:41, and Tigst Assefa, who broke her own women-only world record with a time of 2:15:41.
Nike's Breaking2 attempt at Monza in 2017 just fell short but Kenyan great Eliud Kipchoge ran under two hours in Ineos's 1:59 Challenge two years later.
The Kenyan shattered one of athletics' most elusive barriers on Sunday as he stormed to victory at the London Marathon in one hour 59 minutes and 30 seconds.
Текстовые доказательства
Доказательства из источника A
ключевое утверждение
Deglise-Favre said the brand’s strategy of tailoring product ranges by region had “clearly paid off”, with direct-to-consumer sales rising 22 per cent on a currency-neutral basis.
Ключевое утверждение, на котором строится подача материала.
ключевое утверждение
For Adidas, this provides an important milestone for a successful rebuild of their running franchise,” he said.
Ключевое утверждение, на котором строится подача материала.
причинно-следственная связка
In 2019, Eliud Kipchoge became the first man to run a marathon in under two hours while wearing Nike trainers, although the achievement did not count as an official record because it took p…
Причинно-следственное утверждение, влияющее на объяснение событий.
выборочный акцент
Ethiopia’s Yomif Kejelcha finished just behind him in 1:59:41, while fellow Ethiopian Tigist Assefa set a women-only world record of 2:15:41.
Возможное выборочное акцентирование отдельных аспектов истории.
Доказательства из источника B
ключевое утверждение
Patrick Nava, general manager at Adidas running, said: ‘The Adidas family is incredibly proud of Sabastian and Tigist’s historic achievements, marking the fastest times humans have ever run…
Ключевое утверждение, на котором строится подача материала.
ключевое утверждение
Also wearing the new super shoes were Ethiopia's Yomif Kejelcha, who finished second with another sub-two-hour time of 1:59:41, and Tigst Assefa, who broke her own women-only world record w…
Ключевое утверждение, на котором строится подача материала.
возможное упущение контекста
Deglise-Favre said the brand’s strategy of tailoring product ranges by region had “clearly paid off”, with direct-to-consumer sales rising 22 per cent on a currency-neutral basis.
Возможное упущение контекста: источник B уделяет меньше внимания вопросам территориального контроля, чем источник A.
Доказательства паттернов искажения
Источник A · Эффект фрейминга
Ethiopia’s Yomif Kejelcha finished just behind him in 1:59:41, while fellow Ethiopian Tigist Assefa set a women-only world record of 2:15:41.